TAG Heuer S/EL Quartz Chronograph S25.706C - Ayrton Senna, Full Set (1994)
| Brand | TAG Heuer |
|---|---|
| Model | S/EL |
| Reference | S25.706C |
| Year | 1994 |
| Condition | Excellent |
| Set | Box & Papers |
| Location | Tallinn, Estonia |
| Movement | |
| Type | Quartz |
| Caliber | 251.252 |
| Jewels | 27 |
| Case | |
| Material | Gold/Steel |
| Size | 38 mm |
| Thickness | 11.4 mm |
| Water Resistance | 200m |
| Bezel | Gold/Steel |
| Crystal | Sapphire crystal |
| Dial | Cream |
| Bracelet / Strap | |
| Material | Leather |
| Color | Brown |
| Clasp | Buckle |
| Bracelet Length | Fits up to 20 cm wrist |
| Functions | |
| Features | Chronograph, Date, Month, Tachymeter |
| Service History | |
| Last Service | 25.06.2026 by an authorized TAG Heuer Service Centre |
I am offering one of the rarest and most collectible TAG Heuer timepieces ever produced—the TAG Heuer S/EL Quartz Chronograph, reference S25.706C. This exceptional first-edition model is closely associated with the golden era of Formula 1 and two of the sport's greatest legends, Ayrton Senna and Michael Schumacher.
Originally purchased in Japan on 01.04.1995, the watch remained with its first owner until acquired by us. It was fully serviced by an authorized TAG Heuer Service Centre on 25.06.2026 and remains in outstanding, fully original condition. It is fitted with a new/unworn original TAG Heuer leather strap, suitable for wrists up to 20 cm, and is powered by the precise TAG Heuer Caliber 251.252. The movement is correctly marked "3.94", confirming production in March 1994, just two months before the tragic passing of Ayrton Senna.
The watch comes as a complete full set, including the original outer box, presentation box, Quartz 1/100 Sec manual, International Guarantee booklet dated 01.04.1995, two original Japanese TAG Heuer booklets, the original S25.706C serial sticker, original TAG Heuer price tag, and TAG Heuer factory service documents dated 25.06.2026.
This highly collectible first-edition variant is distinguished by its "200 meters" dial (without "Professional"), early "T Swiss Made T" dial layout, and original laser-engraved S25.706C case back. Produced in very limited quantities, likely in the low hundreds, this leather-strap configuration is widely believed by collectors to have been a special request from Ayrton Senna, who preferred leather straps over bracelets.
A rare opportunity to acquire one of the most historically significant and collectible TAG Heuer S/EL Quartz Chronographs ever produced—a genuine piece of TAG Heuer and Formula 1 history.
Every timepiece from PASHA WATCHES is backed by our commitment to quality and authenticity. We provide a one-year limited warranty on all pre-owned watches and a six-month limited warranty on vintage timepieces (over 25 years old).
Our warranty covers defects in materials and workmanship under normal use. It does not cover water or moisture damage, natural wear and tear, accidental damage, or issues caused by misuse or improper handling. The warranty also excludes external components such as the bracelet, glass, dial, hands, pushers, crown, and bezel, as well as any work performed by unauthorized service providers.
While we take every measure to ensure reliability, water resistance is not guaranteed on vintage watches, unless explicitly stated in writing.
Every PASHA WATCHES timepiece is inspected, tested, and prepared by our certified watchmaker — ensuring lasting precision, authenticity, and peace of mind with your purchase.

Founded in 1860 by Edouard Heuer in Saint-Imier, Switzerland, TAG Heuer has always been driven by innovation, speed, and avant-garde design. From the racetrack to the wrist, TAG Heuer stands as a symbol of endurance, precision, and the spirit of competition. Today, headquartered in La Chaux-de-Fonds, the brand continues to push boundaries, blending Swiss craftsmanship with cutting-edge technology and a daring sense of style.
TAG Heuer’s revolutionary breakthroughs forever changed the world of watchmaking — beginning with the oscillating pinion, patented in 1887, a mechanism still used in chronographs today. In 1969, TAG Heuer introduced the Monaco, the world’s first automatic chronograph with a square waterproof case, immortalized on the wrist of Steve McQueen in the film Le Mans. The Carrera, launched in 1963, remains a legend among racing chronographs — a pure, functional design inspired by the dangerous Carrera Panamericana road race. The Autavia, originally created in 1933 for aviation and automobiles, evolved into a professional chronograph adored by adventurers and collectors alike.
Every TAG Heuer watch is built for those who live life in the fast lane — who value precision, innovation, and bold design. To own a TAG Heuer is to embrace a legacy of performance and passion; it’s a statement of confidence, energy, and timeless Swiss excellence that beats with the heart of motorsport.